Web design
As part of the rebranding efforts, new webpage concepts were developed to update and integrate the different facets of the business to one uniform look and feel. The new illustration concept allowed for custom images to be created for each landing page while icons were created and incorporated to replace the previous multi bulleted list style.
I also created new email templates for alerts whenever new product matched a previous search result, it would auto send custom properties with filters.
I also created new email templates for alerts whenever new product matched a previous search result, it would auto send custom properties with filters.
Social media design
One of the daily tasks I was responsible for was creating various social media graphics to highlight the B2B side of the business. Since the viewer for these is primarily B2C clientele, the goal was to create approachable and friendly designs that are easy to comprehend in order to personalize and connect future clients.
Print design
Part of my role working with B2B marketing was to design material for conventions as well as additional reports and swag. An example of some featured additional marketing materials is the above State of the American Renter report. The booklet dove into what residents experienced through the year by combining Zumper's proprietary rental data with its Annual Renter Survey to provide a complete picture of where rent rose the most and what renters thought as they navigated a more expensive rental market. This booklet was designed both for renters and sales personnel in mind.
Presentation design
I crafted a presentation deck for the B2B marketing department featuring the new style changes. The goal was to incorporate layouts that featured the advancements in the technology as well as ways to highlight and display statistics. This deck was used by the Sales department in order to present to clients and was structured to be customized for the different types of proposals needed.
Booth design
I was responsible for many of the booth graphics for conference exhibitions. This design was created with a floating banner to draw attention for far away visitors. Booth designs like these were used to increase brand awareness after the rollout of the new branding. The design incorporated new features like illustrations, color and B2B slogan to inform visitors of the features and purpose of the company.